Brand:
Acuity Lighting
Acuity Lighting
Team:
Self and one stakeholder (provided copy)
Self and one stakeholder (provided copy)
Objective:
To refresh the outdated brand identity of the Besal Lighting Education Fund and launch a new website that effectively communicates its mission and engages its audience, all within a 60-day timeframe.
To refresh the outdated brand identity of the Besal Lighting Education Fund and launch a new website that effectively communicates its mission and engages its audience, all within a 60-day timeframe.
Problem:
The existing brand lacked cohesion and modern appeal, with limited assets available—a single logo and outdated website screenshots. The challenge was to reimagine the visual identity and develop a new website that aligns with contemporary design standards and the organization's goals, under a tight deadline.
The existing brand lacked cohesion and modern appeal, with limited assets available—a single logo and outdated website screenshots. The challenge was to reimagine the visual identity and develop a new website that aligns with contemporary design standards and the organization's goals, under a tight deadline.
Process:
I began by analyzing the existing logo to extract core elements that reflect the organization's heritage. Using these elements, I crafted a refreshed visual identity, including a modernized logo, color palette, and typography, ensuring consistency across all materials. With the new brand guidelines in place, I designed and developed a responsive website that highlights the fund's mission, scholarship opportunities, and success stories. The site features intuitive navigation, engaging visuals, and clear calls to action to enhance user experience. Throughout the process, I collaborated closely with the stakeholder to ensure the content and design met their expectations and adhered to the project timeline.
I began by analyzing the existing logo to extract core elements that reflect the organization's heritage. Using these elements, I crafted a refreshed visual identity, including a modernized logo, color palette, and typography, ensuring consistency across all materials. With the new brand guidelines in place, I designed and developed a responsive website that highlights the fund's mission, scholarship opportunities, and success stories. The site features intuitive navigation, engaging visuals, and clear calls to action to enhance user experience. Throughout the process, I collaborated closely with the stakeholder to ensure the content and design met their expectations and adhered to the project timeline.
Results:
The rebranding revitalized the Besal Lighting Education Fund's image, presenting a cohesive and modern identity. The new website launched successfully within the 60-day deadline, offering an engaging platform that effectively communicates the fund's mission and facilitates user interaction. The project received positive feedback from stakeholders and has contributed to increased visibility and engagement with the fund's initiatives.
The rebranding revitalized the Besal Lighting Education Fund's image, presenting a cohesive and modern identity. The new website launched successfully within the 60-day deadline, offering an engaging platform that effectively communicates the fund's mission and facilitates user interaction. The project received positive feedback from stakeholders and has contributed to increased visibility and engagement with the fund's initiatives.
Takeaway:
This project demonstrates my ability to lead a comprehensive rebranding effort under tight constraints, utilizing limited resources to develop a cohesive visual identity and functional website. It highlights my skills in creative problem-solving, time management, and effective collaboration to deliver high-quality results aligned with organizational objectives.
This project demonstrates my ability to lead a comprehensive rebranding effort under tight constraints, utilizing limited resources to develop a cohesive visual identity and functional website. It highlights my skills in creative problem-solving, time management, and effective collaboration to deliver high-quality results aligned with organizational objectives.
