Objective:
To create simple yet impactful digital billboard messages for Coca-Cola HQ that resonate with employees and visitors while honoring the brand's iconic advertising history.
To create simple yet impactful digital billboard messages for Coca-Cola HQ that resonate with employees and visitors while honoring the brand's iconic advertising history.
Role:
Graphic Designer
Graphic Designer
Problem:
Coca-Cola HQ wanted a visually compelling design that tied modern digital aesthetics with their traditional advertising legacy. The challenge was to create concise messages that stood out in a dynamic environment while staying true to Coca-Cola's brand identity.
Coca-Cola HQ wanted a visually compelling design that tied modern digital aesthetics with their traditional advertising legacy. The challenge was to create concise messages that stood out in a dynamic environment while staying true to Coca-Cola's brand identity.
Process:
Collaborating with the signage team, I developed two concise and visually impactful messages displayed on digital billboards. I utilized small red and white plates to create pointillism-style visuals, merging modern digital design techniques with Coca-Cola's iconic brand colors and elements. The design approach emphasized simplicity, leveraging negative space and color contrast to ensure maximum readability and aesthetic appeal.
Collaborating with the signage team, I developed two concise and visually impactful messages displayed on digital billboards. I utilized small red and white plates to create pointillism-style visuals, merging modern digital design techniques with Coca-Cola's iconic brand colors and elements. The design approach emphasized simplicity, leveraging negative space and color contrast to ensure maximum readability and aesthetic appeal.
Results:
The digital billboards successfully conveyed Coca-Cola's message, creating a memorable experience for employees and visitors alike. The innovative use of pointillism-style visuals reinforced the brand's creative legacy, receiving positive feedback for its unique blend of tradition and modernity.
The digital billboards successfully conveyed Coca-Cola's message, creating a memorable experience for employees and visitors alike. The innovative use of pointillism-style visuals reinforced the brand's creative legacy, receiving positive feedback for its unique blend of tradition and modernity.
Takeaway:
This project showcases my ability to design impactful digital signage that blends creativity with brand heritage. It highlights my skill in delivering concise, visually engaging messages that leave a lasting impression on diverse audiences.
This project showcases my ability to design impactful digital signage that blends creativity with brand heritage. It highlights my skill in delivering concise, visually engaging messages that leave a lasting impression on diverse audiences.
