Objective:
To create a comprehensive and visually engaging overview of the GivePlus Mobile application, showcasing its features and usability to increase user adoption and engagement.
To create a comprehensive and visually engaging overview of the GivePlus Mobile application, showcasing its features and usability to increase user adoption and engagement.
Role:
Lead Designer and Art Director
Lead Designer and Art Director
Problem:
The GivePlus Mobile app required a polished and cohesive overview to effectively communicate its value and guide users in understanding its functionality. The challenge was to design a visually appealing and user-friendly presentation that highlighted the app’s capabilities while maintaining brand consistency.
The GivePlus Mobile app required a polished and cohesive overview to effectively communicate its value and guide users in understanding its functionality. The challenge was to design a visually appealing and user-friendly presentation that highlighted the app’s capabilities while maintaining brand consistency.
Process:
As the Lead Designer and Art Director, I developed a clean and modern visual narrative that aligned with the GivePlus brand identity. The project involved conceptualizing the overall design, directing the layout, and crafting engaging visuals to highlight key app features such as mobile giving, recurring contributions, and seamless user interaction. I ensured the overview was clear and easy to follow, using a combination of on-brand typography, iconography, and motion graphics to maintain visual interest. Collaboration with the development and marketing teams ensured the final design aligned with strategic goals and user needs.
As the Lead Designer and Art Director, I developed a clean and modern visual narrative that aligned with the GivePlus brand identity. The project involved conceptualizing the overall design, directing the layout, and crafting engaging visuals to highlight key app features such as mobile giving, recurring contributions, and seamless user interaction. I ensured the overview was clear and easy to follow, using a combination of on-brand typography, iconography, and motion graphics to maintain visual interest. Collaboration with the development and marketing teams ensured the final design aligned with strategic goals and user needs.
Results:
The overview effectively communicated the features and benefits of the GivePlus Mobile app, helping to drive user adoption and engagement. The polished design received positive feedback from stakeholders, and the visually appealing presentation became a core asset for marketing efforts.
The overview effectively communicated the features and benefits of the GivePlus Mobile app, helping to drive user adoption and engagement. The polished design received positive feedback from stakeholders, and the visually appealing presentation became a core asset for marketing efforts.
Takeaway:
This project demonstrates my ability to lead and execute creative direction for digital products, combining design and storytelling to produce engaging and impactful materials. It highlights my expertise in aligning visuals with strategic objectives and user needs.
This project demonstrates my ability to lead and execute creative direction for digital products, combining design and storytelling to produce engaging and impactful materials. It highlights my expertise in aligning visuals with strategic objectives and user needs.