Objective:
To design a series of visually compelling event banners that effectively promote GivePlus at trade shows, emphasizing its e-giving solutions and benefits to attendees.
To design a series of visually compelling event banners that effectively promote GivePlus at trade shows, emphasizing its e-giving solutions and benefits to attendees.
Role:
Graphic Designer
Graphic Designer
Problem:
GivePlus needed engaging and professional trade show banners that clearly communicated their value proposition, attracted attendees, and aligned with their branding. The challenge was to create banners that would stand out in a busy trade show environment while maintaining a cohesive visual identity.
GivePlus needed engaging and professional trade show banners that clearly communicated their value proposition, attracted attendees, and aligned with their branding. The challenge was to create banners that would stand out in a busy trade show environment while maintaining a cohesive visual identity.
Process:
I designed a set of banners featuring bold typography, vibrant brand colors, and compelling imagery to draw attention and communicate GivePlus’s key benefits at a glance. The layout focused on clarity, with strong headings such as "Inspire Generosity with e-Giving" and "Empower Giving Anytime, Anywhere." Icons and minimal text highlighted GivePlus’s features, including mobile, text, and kiosk giving options. Each banner was tailored to convey specific messaging while maintaining a consistent visual style. Collaboration with the marketing team ensured alignment with GivePlus’s overall goals and messaging.
I designed a set of banners featuring bold typography, vibrant brand colors, and compelling imagery to draw attention and communicate GivePlus’s key benefits at a glance. The layout focused on clarity, with strong headings such as "Inspire Generosity with e-Giving" and "Empower Giving Anytime, Anywhere." Icons and minimal text highlighted GivePlus’s features, including mobile, text, and kiosk giving options. Each banner was tailored to convey specific messaging while maintaining a consistent visual style. Collaboration with the marketing team ensured alignment with GivePlus’s overall goals and messaging.
Results:
The banners successfully attracted attention at trade shows, effectively promoting GivePlus’s services. They enhanced brand visibility and provided a professional backdrop for the company’s booth, supporting conversations with potential clients. Stakeholders praised the banners for their clear messaging and cohesive design.
The banners successfully attracted attention at trade shows, effectively promoting GivePlus’s services. They enhanced brand visibility and provided a professional backdrop for the company’s booth, supporting conversations with potential clients. Stakeholders praised the banners for their clear messaging and cohesive design.
Takeaway:
This project demonstrates my ability to create impactful event materials that effectively communicate brand messaging in high-traffic settings. It highlights my expertise in balancing design aesthetics with strategic objectives to deliver results-driven promotional assets.
This project demonstrates my ability to create impactful event materials that effectively communicate brand messaging in high-traffic settings. It highlights my expertise in balancing design aesthetics with strategic objectives to deliver results-driven promotional assets.
