Objective:
To create a promotional video for Home Depot stories, highlighting Lithonia vanity products in an engaging and visually compelling manner to drive product awareness and sales.
To create a promotional video for Home Depot stories, highlighting Lithonia vanity products in an engaging and visually compelling manner to drive product awareness and sales.
Role:
Motion Designer
Motion Designer
Problem:
Home Depot needed a visually captivating and on-brand promotional video to effectively showcase Lithonia vanity products in their digital stories. The challenge was to create an engaging design that could capture attention while adhering to Home Depot’s style guidelines.
Home Depot needed a visually captivating and on-brand promotional video to effectively showcase Lithonia vanity products in their digital stories. The challenge was to create an engaging design that could capture attention while adhering to Home Depot’s style guidelines.
Process:
As the Visual Designer and Animation Editor, I designed and executed the visual elements and animations to bring the product features to life. I focused on creating a clean and modern aesthetic that aligned with the Lithonia brand and Home Depot’s storytelling format. The video incorporated smooth transitions, dynamic motion effects, and high-quality product visuals to keep viewers engaged. I collaborated with stakeholders to refine the video’s pacing and messaging for maximum impact.
As the Visual Designer and Animation Editor, I designed and executed the visual elements and animations to bring the product features to life. I focused on creating a clean and modern aesthetic that aligned with the Lithonia brand and Home Depot’s storytelling format. The video incorporated smooth transitions, dynamic motion effects, and high-quality product visuals to keep viewers engaged. I collaborated with stakeholders to refine the video’s pacing and messaging for maximum impact.
Results:
The final video successfully showcased Lithonia vanity products in an engaging, on-brand format. It received positive feedback from stakeholders and was deployed across Home Depot’s digital stories, increasing product visibility and engagement. The dynamic animations effectively highlighted key product features, leading to a higher retention rate among viewers.
The final video successfully showcased Lithonia vanity products in an engaging, on-brand format. It received positive feedback from stakeholders and was deployed across Home Depot’s digital stories, increasing product visibility and engagement. The dynamic animations effectively highlighted key product features, leading to a higher retention rate among viewers.
Takeaway:
This project demonstrates my ability to create visually compelling and effective promotional materials by combining animation and design expertise. It highlights my ability to work within brand guidelines while delivering content that captivates and informs audiences.
This project demonstrates my ability to create visually compelling and effective promotional materials by combining animation and design expertise. It highlights my ability to work within brand guidelines while delivering content that captivates and informs audiences.