Objective:
To create a dynamic Smartform template that enables event teams to showcase major wins and performance metrics effectively and efficiently shortly after a campaign, without requiring advanced creative skills.
To create a dynamic Smartform template that enables event teams to showcase major wins and performance metrics effectively and efficiently shortly after a campaign, without requiring advanced creative skills.
Role:
Motion Designer
Motion Designer
What is a Smartform?
A Smartform is a dynamic, interactive intake form that allows users to enter text and images to create visually engaging outputs such as banners or presentations. It simplifies the design process, ensuring users can build professional-quality visuals without extensive creative expertise.
A Smartform is a dynamic, interactive intake form that allows users to enter text and images to create visually engaging outputs such as banners or presentations. It simplifies the design process, ensuring users can build professional-quality visuals without extensive creative expertise.
Problem:
Event teams struggled to present post-campaign performance data in a compelling and visually appealing manner due to limited design skills. This often led to inconsistent and subpar presentations that failed to highlight campaign successes effectively.
Event teams struggled to present post-campaign performance data in a compelling and visually appealing manner due to limited design skills. This often led to inconsistent and subpar presentations that failed to highlight campaign successes effectively.
Process:
As the Motion Designer, I focused on creating dynamic, visually engaging elements for the Smartform template. I implemented motion graphics and animations to bring the data to life, ensuring that metrics and key achievements were presented in a captivating and digestible format. I also designed the template to integrate text and image inputs seamlessly, allowing users to create professional banners and visuals with ease. Collaboration with stakeholders ensured that the template met their needs while maintaining high usability and consistency.
As the Motion Designer, I focused on creating dynamic, visually engaging elements for the Smartform template. I implemented motion graphics and animations to bring the data to life, ensuring that metrics and key achievements were presented in a captivating and digestible format. I also designed the template to integrate text and image inputs seamlessly, allowing users to create professional banners and visuals with ease. Collaboration with stakeholders ensured that the template met their needs while maintaining high usability and consistency.
Results:
The Smartform template empowered event teams to create high-quality, visually dynamic presentations with minimal effort. The inclusion of motion elements enhanced storytelling and kept viewers engaged, leading to improved stakeholder satisfaction and greater recognition of campaign achievements. The template was widely adopted, significantly reducing the time and effort required to prepare post-campaign reports.
The Smartform template empowered event teams to create high-quality, visually dynamic presentations with minimal effort. The inclusion of motion elements enhanced storytelling and kept viewers engaged, leading to improved stakeholder satisfaction and greater recognition of campaign achievements. The template was widely adopted, significantly reducing the time and effort required to prepare post-campaign reports.
Takeaway:
This project highlights my expertise in motion design and my ability to create tools that simplify complex tasks while elevating the overall user experience. It demonstrates my ability to combine creativity and functionality to solve real-world challenges effectively.
This project highlights my expertise in motion design and my ability to create tools that simplify complex tasks while elevating the overall user experience. It demonstrates my ability to combine creativity and functionality to solve real-world challenges effectively.