Objective:
To design an engaging tradeshow booth display for Southern Company and create a promotional video for Instagram, highlighting the brand’s commitment to energy innovation and building its future.
To design an engaging tradeshow booth display for Southern Company and create a promotional video for Instagram, highlighting the brand’s commitment to energy innovation and building its future.
Role:
Graphic Designer and Motion Graphic Artist
Graphic Designer and Motion Graphic Artist
Problem:
Southern Company needed a visually compelling presence at a trade show to communicate its brand message and showcase its offerings effectively. Additionally, they required a short and impactful Instagram promo video to extend their reach and generate interest among a broader audience.
Southern Company needed a visually compelling presence at a trade show to communicate its brand message and showcase its offerings effectively. Additionally, they required a short and impactful Instagram promo video to extend their reach and generate interest among a broader audience.
Process:
As the Graphic Designer and Motion Graphic Artist, I conceptualized and executed the booth display design, ensuring it visually represented Southern Company’s brand while creating a welcoming and professional atmosphere. I incorporated bold visuals, strategic messaging, and brand elements to captivate the audience.
For the Instagram promo video, I combined motion graphics, text animations, and engaging visuals of the booth design to deliver a dynamic and concise narrative. The video emphasized Southern Company’s core values and innovations, optimized for Instagram’s short-form content requirements.
As the Graphic Designer and Motion Graphic Artist, I conceptualized and executed the booth display design, ensuring it visually represented Southern Company’s brand while creating a welcoming and professional atmosphere. I incorporated bold visuals, strategic messaging, and brand elements to captivate the audience.
For the Instagram promo video, I combined motion graphics, text animations, and engaging visuals of the booth design to deliver a dynamic and concise narrative. The video emphasized Southern Company’s core values and innovations, optimized for Instagram’s short-form content requirements.
Results:
The tradeshow booth successfully drew attention and provided a strong platform for Southern Company to engage with attendees, reinforcing its leadership in energy solutions. The Instagram promo video expanded the event’s reach, generating significant engagement and driving foot traffic to the booth during the trade show.
The tradeshow booth successfully drew attention and provided a strong platform for Southern Company to engage with attendees, reinforcing its leadership in energy solutions. The Instagram promo video expanded the event’s reach, generating significant engagement and driving foot traffic to the booth during the trade show.
Takeaway:
This project demonstrates my ability to create cohesive and impactful designs across physical and digital platforms. It highlights my expertise in combining graphic and motion design to deliver visually engaging solutions that align with client goals and resonate with diverse audiences.
This project demonstrates my ability to create cohesive and impactful designs across physical and digital platforms. It highlights my expertise in combining graphic and motion design to deliver visually engaging solutions that align with client goals and resonate with diverse audiences.
