Problem: The challenge was to develop a scalable process to create high-quality 360 spin videos without manual creative input. The goal was to utilize available 360 product frames to produce videos that maintained consistency and adhered to platform standards for seamless playback. Additionally, the videos needed to be optimized for deployment at scale across Facebook and Pinterest.
Process: To address this, I designed and implemented an automated duplication and reduction logic to standardize 360 spin animations into 24-frame sequences for smooth playback. Strategies were developed to handle varying frame counts (3–24 frames) and reduce larger frame counts proportionally to fit within the required 24-frame format. I collaborated closely with programmers to integrate the logic into the video creation pipeline, ensuring the process required no manual creative input.
Results: This approach successfully automated the production of 360 spin videos at scale, eliminating the need for manual adjustments. The resulting videos went live on Facebook and Pinterest, significantly enhancing playback quality and user experience on both platforms. Additionally, the workflow was streamlined, reducing production time and ensuring consistency across thousands of SKUs.
Takeaway: This project demonstrates my ability to develop scalable, automated solutions for video production while maintaining creative consistency and platform compatibility. It also highlights my collaborative approach to solving complex design challenges and delivering results optimized for large-scale deployment.
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